Signature White

Signature White, Maison Margiela at Alserkal — Pop-Up & Installation

Directed the visual execution of the Signature White pop-up, translating Maison Margiela’s core aesthetic into a sculptural retail environment.

The project centred around material exploration and spatial storytelling, creating a minimal yet impactful installation that highlighted the brand’s identity while engaging the customer in a physical experience.
I led the development from concept through to build, ensuring consistency across structure, materials, and visual composition.